From a viral video that was born in the Dominican Republic to being the protagonist of a promo for Netflix? Yes, of course! Las Chiquitas RD are the best example of how a consolidated brand like our friends at Netflix are closely connected with their audience, and in this case NEEB together with our partners at NOBOX made the vehicle where a family movie like HOY SÍ merges with a song created by these girls from their home in a small town called Cotui in the Dominican Republic in the middle of the pandemic. The objectives of reaching more audience were perfectly accomplished through a creative promo where the song Claro Que Yes! harmonized the trailer of the film starring Edgar Ramirez and Jennifer Garner.
The work done remotely from Miami, FL in connection with a team trained on the island and directed to perfection by our favorite director Danel Bethancourt made possible scenes that captured the organic essence of the girls from their natural environment. In this piece the team decided to let Las Chiquitas RD be themselves and thus was born something more than a promotional piece, it became a silver CLIO AWARDS with a very nice shine !
marzo 12, 2021